Harvard Pilgrim Health Care is a proud sponsor of the Boston Red Sox (and one of my awesome clients) which means we have had the opportunity to work with them on a few very meaningful projects.
The first was a PSA campaign during Covid with catcher Christian Vázquez encouraging people to wear masks. What better way is there to slow the spread of Covid than with an equally contagious chant of “Let’s Go Red Sox”?
CW: Christine Cahill
We also worked with Alex Verdugo (and Harvard Pilgrim’s new holding company Point32Health) to remind people of the importance of taking care of your mental health. Strong Mind. Strong body.
AD: Hannah Weeks
CCO/CW: David Leonardi