Gamers speak their own language, one I am definitely not fluent in. Working on this project was a crash immersion lesson in gaming for me. We created two videos inspired by GTA style play to show how real gamers need incredibly fast and reliable Frontier internet. We also made a series of social posts targeted to speak the very niche language of specific games. And truth be told, only real gamers get it.
ECDs: Kevin Daley & Marc Hartzman
CD CW: Alex Smulian
Producer: Melissa Hopple
Director: John Poliquin