What happens with two well-respected local healthcare brands merge and a new parent company is formed? A massive shoot resulting in a dozen+ spots for their different brands and audiences. We were tasked with creating a brand platform that Harvard Pilgrim Health Care, Tufts Health Plan, and their parent company Point32Health could all use, and after testing the pants off of the tagline, THIS WAY TO BETTER HEALTH was born.
We utilized the arrow graphic that is part of the Point32Health logo to position the three brands as the guidance people need on their path to better health. Here are a few of the spots we made and some of the supporting assets for Harvard Pilgrim.
ECD: Lauren Herman & Kevin Daley
CW CD: Christine Cahill
ACD CW: Amy McCarron
Senior AD: Arnie Presiado
Producer: Brigid Cooley
Director: Anders Jedenfors
Editor: Joey DAmato
Animation: Lobo
