Historically, Ilaris treated rare auto inflammatory diseases in children. When it got approved for adult indications as well, we were tasked creating a new all encompassing brand campaign that worked across many diseases and demographics.
With an auto inflammatory disease, the road to diagnosis can be long and difficult. Following that journey, finding the right treatment and managing everyday life presents its own challenges. This campaign meets patients where they’re at and focuses on the possibility of the future.
A cohesive look and feel with variations for disease specifics was rolled out across multiple platforms. From social to in-office materials and a website overhaul and new blog, we modernized and matured the brand while maintaining its hopeful spirit.