Forever Faster. This is Puma's endless movement to push sport forward. In 2016, leading up to the Olympics in Rio, we created a content series to tell the story of our athletes training for the world's greatest competition. We captured their athleticism, strength, and determination while training and their personality and individuality in a portrait series. These images were used in social media, retail stores, and PR media.
CD: Remi Carlioz // CW: Jenni Williamson
Photographers: Jon Johnson / Nils Ericson / Emily Maye / Nicolas Krief